IWISS Japan Wins Rakuten’s Annual Best Brand Award – What Made It Stand Out?
IWISS Japan is the first overseas branch of the IWISS Group, established in 2016. At the beginning of its establishment, the office was located in a single-family home in Kanagawa Prefecture. With their excellent market expansion capabilities and in-depth professional research skills, the founding team laid a solid foundation for the company’s development.
In the process of expanding into the Japanese market, IWISS has developed high-quality tool products that meet local needs and has undertaken several initiatives that are different from other markets. First, we persist in visiting customers over the long term to deeply understand their needs and ensure that our product design accurately meets their expectations. Second, through close collaboration with our domestic factories in China, we customize products that meet customer requirements. Given the stringent quality demands of the Japanese market, we strictly enforce a standard where products are only shipped after passing a 200% inspection. Some customers even require a crisp sound during the tool crimping process, while the reliability and aesthetics of electrical connections after operation are their minimum requirements. In addition, the convenient logistics systems between China and Japan and the effective communication within the operations team have also provided strong support for business development.
The success of IWISS in the Japanese market is inseparable from the efforts of the localization team. IWISS can better approach the Japanese market and meet customer needs by building a localization team. The long-term perspective, focus on quality, and emphasis on customer relationships, which are key to the longevity of Japanese companies, have provided important guidance for IWISS’s success in Japan. These philosophies have helped IWISS establish long-term and stable customer relationships in the Japanese market, ensured product quality and service excellence, and laid the foundation for future market expansion in other countries.
IWISS has succeeded in the Japanese market through multi-channel operations that combine online and offline approaches. This model has not only enhanced brand influence but also strengthened customer loyalty. Looking ahead, IWISS will draw on this experience to flexibly adapt to the characteristics of different country markets and further expand its international presence through data-driven decision-making.
